Mistakes You Wish To Avoid When Designing a Website for your Small Business As an owner of a small business, you know for a fact that larger competitors always have the advantage of owning resources that you never will get your hands on. But that doesn’t mean you no longer have the opportunity to keep up with them. With the advantage of the internet and digital marketing, small businesses such as the one you own can now compete on equal levels with larger and more established companies. This fact is widely epitomized by the opportunity of everyone to be able to build their own websites showcasing their business. Therefore, the building of a website must be considered as a priority in terms of building digital and online presence for your business. But unlike before, you’re not supposed to build just a simple site. Hence, before you begin, you need to be able to distinguish the different between website building and web design. Simply put, web design involves not just building pages but also optimizing them in a way that they will be interesting to your targeted audience. Although when you read stuff about web design for the first time and you feel like it’s easy to do, know that for it to be successful, it is recommended that it should be handled by professional web design company. Nonetheless, we’re pretty sure you’re still contemplating on doing the web design on your own, so the least we can do right now is help you by giving you some of the most common mistakes you’re prone to make along the way.
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1 – There’s way too much inside your site.
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Ask anyone who loves to browse the web and they’ll tell you the same thing – that they don’t want to spend a lot of time in a website that’s just way too cluttered. If you make this mistake, you will eventually realize that your visitors won’t be converted into actual customers because they won’t be spending a lot of time seeing what your site has to offer. 2 – Your website has terrible calls-to-action. Don’t forget that the CTA plays a crucial role of directing or leading website visitors to the focal point of your website, which in this case is the showcase of your business. This particular function in your website is your best opportunity to be able to convince your visitors to take action or simply do something, and the purpose of your convincing is to appear as if you’re helping them with something, not like you’re clearly offering them your product or service. 3 – Your site has very poor and irrelevant content. Bear in mind that up to this point, content will always remain as king for every web design or development strategy. What this means is that even if you have the most attractive website out there, you never can convert visitors into customers if you don’t have relevant and interesting content inside. In the end, it’s just really a matter of figuring out if you are confident enough not to make those mistakes; but if you’re not, you might as well just hire a professional web design company.